Rida Oyebade

Speaking &
perspectives

I’m Rida Oyebade, a London-based marketing strategist, speaker and guest lecturer. I speak about B2B social media strategy, employee advocacy, influencer marketing and developing digital marketing campaigns.

Selected talks, podcasts and lectures

  1. Trust & Influence in B2B podcast artwork for Episode 68, featuring host Joel Harrison and guest Rida Oyebade, titled “Employee voices drown out brand voices in B2B – so how do you orchestrate them?”

    Trust & Influence in B2B

    Podcast with Joel Harrison · Episode 68

    A conversation about employee advocacy: building trust, supporting individual voices and creating programmes people want to participate in.

    Listen →
  2. December19 graphic for The Bigger Questions: influencer and creator marketing in B2B, quoting Rida Oyebade: “Organic reach for brands has been declining for years. The answer? Amplify your people.”

    The Bigger Questions

    December19 · B2B breakfast discussion

    Exploring influencer and creator marketing in B2B, and the role of employees, leaders, customers and partners in building a brand’s influence.

  3. Rida Oyebade seated on stage with four fellow panellists at SocialDay B2B 2024, in front of a colourful graffiti wall and an audience

    SocialDay B2B 2024

    Panel discussion

    An industry panel on B2B social media marketing.

  4. Rida Oyebade standing at the front of a bright classroom at LCCA, presenting to a seated audience of students
    Guest lecture at LCCA

    Guest lectures

    Developing digital marketing campaigns

    Guest lectures drawing on campaigns I’ve worked on to explore how marketing campaigns are developed, with a focus on digital and real-world practice. Sessions have included LCCA, Bloomsbury Institute and Birkbeck, University of London.